Willie Nelson’s “Always On My Mind” was the Billboard number one country album of the year in 1982 earning two Grammy Awards. Selling records is not very different from SEO (search engine optimization), let us explain.
I saw this and had to read it as I love streamlining-process-improving-getting-more-done-in-less-time. To Kelly's point there is more opportunity to complete tasks on the go. I don't recall where I heard it but, the other day I heard about "mobile blinders". Basically, the assertion was that because of the mobile device, the candy, gum, magazine sales at the checkout counters is far lower since we are checking mail, updating social media or like Kelly, balancing our checkbook while we wait.
Formal attire - check. Gala fundraiser event ticket - check. Mobile device - check.
That's what all of the best dressed guests may have at your next event. It makes sense given that last year in the US, we topped 1 billion smartphone users. Gala committees and boards may be thinking it is time to do away with the paper, make it easier to separate guests from their money, I mean raise funds.
Paper is cheap and easy
Yeah, I know you want to get rid of paper but let's briefly look at the cost of using a paper process just so you have a clear baseline.